"Who the
Heck Is
T.Harv Eker, and Why
Should
I Read This
Book?"
People are shocked, at the beginning of my seminars, when one of
the first things I tell them is "Don't believe a word I say." Why
would I suggest that? Because I can only speak from my own experience. None of
the concepts and insights I share are inherently true or false, right or wrong.
They simply reflect my own results, and the amazing results I've seen in the lives
of thousands and thousands of my students. Having said that, however, I believe
that if you use the principles you learn in this book, you will totally transform
your life. Don't just read this book. Study it as if your life depended on it.
Then try the principles out for yourself. Whatever works, keep doing. Whatever
doesn't, you're welcome to throw away.
I know I may be biased,
but when it comes to money, this may be the most important book you have ever
read. I understand that's a bold statement, but the fact is, this book provides
the missing link between your desire for success and your achievement of success.
As you've probably found out by now, those are two different worlds.
No doubt you've read
other books, listened to tapes or CDs, gone to courses, and learned about
numerous get-rich systems be they in real estate, stocks, or business. But what
happened? For most people, not much! They get a short blast of energy, and then
it's back to the status quo.
Finally, there's an
answer. It's simple, it's law, and you're not going to circumvent it. It all
comes down to this: if your subconscious "financial blueprint" is not
"set" for success, nothing you learn, nothing you know, and nothing
you do will make much of a difference.
In the pages of this
book, we will demystify for you why some people are destined to be rich and
others are destined for a life of struggle. You will understand the root causes
of success, mediocrity, or financial failure and begin changing your financial
future for the better. You will understand how childhood influences shape our
financial blueprint and how these influences can lead to self-defeating
thoughts and habits. You will experience powerful declarations that will help
you replace your no supportive ways of thinking with mental "wealth
files" so that you think--and succeed--just as rich people do. You will
also learn practical, step-by-step strategies for increasing your income and
building wealth.
In Part I of this book,
we will explain how each of us is conditioned to think and act when it comes to
money, and outline four key strategies for revising our mental money blueprint.
In Part II, we examine the differences between how rich, middle-class, and poor
people think, and provide seventeen attitudes and actions to take that will
lead to permanent changes in your financial life. Throughout the book we also
share just a few examples of the thousands of letters and e-mails I've received
from students who have attended the Millionaire Mind Intensive Seminar and
achieved powerful results in their lives.
So what is my
experience? Where am I coming from? Was I always successful? I wish!
Like many of you, I
supposedly had a lot of "potential" but had little to show for it. I
read all the books, listened to all the tapes, and went to all the seminars. I
really, really, really wanted to be successful. I don't know whether it was for
the money, the freedom, the sense of achievement, or just to prove I was good
enough in my parents' eyes, but I was almost obsessed with becoming a "success."
During my twenties, I started several different businesses, each with the dream
of making my fortune, but my results went from dismal to worse.
I worked my butt off
but kept coming up short. I had "Loch Ness monster disease": I had
heard of this thing called profit, I just never saw any of it. I kept thinking,
"If I just get into the right business, get on the right horse, I'll make
it." But I was wrong. Nothing was working...at least for me. And it was the
last part of that sentence that finally struck me. How come others were
succeeding in the exact same business I was in and I was still broke? What
happened to "Mr. Potential"?
So I began doing some
serious soul-searching. I examined my true beliefs and saw that even though I
said I really wanted to be rich, I had some deep-rooted worries about it.
Mostly I was afraid. Afraid that I might fail, or worse, succeed and then somehow
lose it all. Then I'd really be a schmuck. Worse, I would blow the one thing I
had going for me: my "story" that I had all this "potential."
What if I found out I didn't have what it took and I was destined to a life of struggle?
Then, as luck would
have it, I got some advice from an extremely rich friend of my father's. He was
at my parents' house playing cards with the "boys" and, in passing,
noticed me. This was the third time I'd moved back home, and I was living in
the "lower-level suite," otherwise known as the basement. I suppose
my dad had complained to him of my woeful existence because when he saw me, he
had the sympathy in his eyes usually reserved for the bereaved at a funeral.
He said, "Harv, I
started in the same way as you, a complete disaster." Great, I thought,
this was making me feel a lot better. I should let him know that I was
busy...watch-ing the paint peel off the wall.
He kept going:
"But then I got some advice that changed my life, and I'd like to pass it on
to you." Oh, no, here comes the father-son lecture, and he's not even my
father! Finally he came out with it: "Harv, if you're not doing as well as
you'd like, all that means is there's something you don't know." Being a
brash young man at the time, I thought I knew pretty well everything, but alas,
my bank account said something different. So I finally began to listen. He
continued, "Did you know that most rich people think in very similar
ways?"
I said, "No, I
never really considered that." To which he replied, "It's not an
exact science, but for the most part, rich people think a certain way and poor
people think a completely different way, and those ways of thinking determine
their actions and therefore determine their results." He went on, "If
you thought the way rich people do and did what rich people do, do you believe
you could become rich too?" I remember answering with all the confidence
of a mush ball, "I think so." "Then," he replied, "all
you have to do is copy how rich people think."
Being the skeptic I was
at the time, I said, "So what are you thinking right now?" To which he
replied, "I'm thinking that rich people keep their commitments and mine is
to your dad right now. The guys are waiting for me, see ya." Although he walked
out, what he said sank in.
Nothing else was
working in my life, so I figured what the heck and threw myself wholeheartedly
into studying rich people and how they think. I learned everything I could about
the inner workings of the mind, but concentrated primarily on the psychology of
money and success. I discovered that it was true: rich people really do think
differently from poor and even middle-class people. Eventually, I became aware
of how my own thoughts were holding me back from wealth. More important, I
learned several powerful techniques and strategies to actually recondition my
mind so that I would think in the same ways rich people do.
Finally, I said,
"Enough yakking about it, let's put it to the test." I decided to
attempt yet another business. Because I was really into health and exercise, I opened
one of the first retail fitness stores in North America. I didn't have any
money, so I had to borrow $2,000 on my Visa card to get the business started. I
began using what I'd learned by modeling rich people, both in terms of their
business strategies and their thinking strategies. The first thing I did was
commit to my success and playing to win. I swore I would focus and not even
consider leaving this business until I was a millionaire or more. This was
radically different from my previous efforts, where, because I always thought
short-term, I would constantly get sidetracked by either good opportunities or when
things got tough.
I also began
challenging my mental approach whenever I began thinking in financially
negative or counterproductive ways. In the past, I believed that what my mind
said was truth. I learned that in many ways, my mind was my biggest obstacle to
success. I chose not to entertain thoughts that did not empower me toward my
vision of wealth. I used every one of the principles you are going to learn in
this book. Did it work? Boy, did it work!
The business was so
successful that I opened ten stores in only two and a half years. I then sold
half the company shares to a Fortune 500 company for $1.6 million.
After that, I moved to
sunny San Diego. I took a couple of years off to refine my strategies and began
doing one-on-one business consulting. I presume it was quite effective for
people because they kept bringing friends, partners, and associates to our
sessions. Soon I was coaching ten and sometimes twenty people at a time.
One of my clients
suggested that I might as well open up a school. I thought that was a great
idea, so I did. I founded the Street Smart Business School and taught thousands
of people all across North America "street-smart" business strategies
for "high-speed" success.
As I traveled across
the continent giving my seminars, I noticed something strange: You could have
two people sitting side by side in exactly the same room, learning exactly the same
principles and strategies. One person would take these tools and skyrocket to
success. But what do you think might happen to the person sitting right next to
him or her? The answer is, not much!
That's when it became
obvious that you can have the greatest "tools" in the world, but if
you've got a tiny leak in your "toolbox" (I'm pointing to my head
right now), you've got a problem. So I designed a program called the
Millionaire Mind Intensive based on the inner game of money and success. When I
combined the inner game (the toolbox) with the outer game (the tools), virtually
everybody's results went through the roof! So that's what you're going to learn
in this book: how to master the inner game of money to win the game of
money--how to think rich to get rich!
People often ask me
whether my success was a "one-shot deal" or whether it has continued.
Let me put it this way: Using the exact principles I teach, I have now earned
millions and millions of dollars and am a multi- multi-millionaire several times
over. Virtually all my investments and business ventures seem to skyrocket!
Some people tell me I have the "Midas touch," where everything I get
involved in turns to gold. They're right, but what they may not realize is that
having a Midas touch is simply another way of saying, having a "financial
blueprint" set for success, which is exactly what you will have once you
learn these principles and do this work.
Early on during our
Millionaire Mind Intensive Seminar, I generally ask the audience, "How
many of you came here to learn?" It's a bit of a trick question because as
author Josh Billings said, "It's not what we don't know that prevents us from
succeeding; it's what we know that just ain't so that is our greatest
obstacle." This book is not as much about learning as it is about
"unlearning"! It is essential you recognize how your old ways of
thinking and acting have gotten you exactly where you are right now.
If you're really rich
and really happy, fine. But if you're not, I invite you to consider some
possibilities that may not fit into your "box" of what you currently
think is right or even appropriate for you.
Even though I suggest
that you "don't believe a word I say" and want you to test these concepts
out in your own life, I'm going to ask you to trust the ideas you are reading.
Not because you know me personally, but because thousands and thousands of
people have already changed their lives as a result of the principles in this
book.
Speaking of trust, it
reminds me of one of my favorite stories. It's about a man who is walking along
a cliff and all of a sudden loses his balance, slips, and falls off.
Fortunately, he has the presence of mind to grab on to the ledge, and he's hanging
there for dear life. He hangs and hangs and finally yells out, "Is there
anybody up there who can help me?" There's no answer. He keeps calling and
calling, "Is there anybody up there who can help me?" Finally this
big bellowing voice calls back, "This is God. I can help you. Just let go
and trust." Next thing you hear: "Is there anybody else up there who
can help me?"
The lesson is simple.
If you want to move to a higher level of life, you have to be willing to let go
of some of your old ways of thinking and being and adopt new ones. The results will
eventually speak for themselves.
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